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LMNL Brand Studio

  • Writer: Nick Moser
    Nick Moser
  • Jul 2, 2025
  • 1 min read

Updated: 3 days ago

Meet Paulina and check out some of the design work coming out of the studio.

Four years into our Omnispatial adventure making Story + Space + Tech solutions, we see ever-increasing demand for place-based visual communications. Today we answer the call, adding a dedicated Brand Studio headed by Paulina McFarland to our service offering.


With a deep formal design background and a career at architecture firms HGA and O+A, Paulina brings focused rigor to every spatial solution we create, from environmental graphic design (EGD) and wayfinding systems to place-based brand identities and campaign launches. Increasingly, clients—including developers, brand leaders, municipalities, and museum executives — ask LMNL to turn their spaces into places worth visiting, almost always with a need for integrated branding systems or companion launch products.


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