Experiential Design

The future is Omnispatial. This requires The museum of the next decade will live across physical galleries, digital layers, and virtual platforms as one connected ecosystem. A story might begin in a permanent collection, continue in the visitor's pocket, and end in a virtual space accessed from home. The director who understands how these layers comprise one experience will define the institution's next era. The director who treats them as separate budgets will keep watching

For years, workplace branding followed a familiar script. Put the logo on the wall. Spell out the values. Add a few amenities meant to signal culture and call it a day. That approach made sense at the time, but people expect something different now.

Four years into our Omnispatial adventure making Story + Space + Tech solutions, we see ever-increasing demand for place-based visual communications. Today we answer the call, adding a dedicated Brand Studio headed by Paulina McFarland to our service offering. With a deep formal design background and a career at architecture firms HGA and O+A, Paulina brings focused rigor to every spatial solution we create, from environmental graphic design (EGD) and wayfinding systems t