Designing a hospitality experience is so much more than just showcasing brand elements. Today, it means enacting a set of authentic brand values in multisensory ways. The Portal to Nature is both a projection installation and a new retail tasting room concept in Sonoma, CA. LMNL Studio designed an array of brand assets and experiences to express the adventurous DNA of the winemaker brand, and infuse their new Base Camp tasting room with touchstones of the Obsidian spirit. Our work included brand narrative strategy, film content for a custom projection wall acting as a portal to nature, retail merchandise, a postcard series, coffee table book, and more.