CHEVRON
LANDSCAPE
DREAMING
Strategy
Integrated Tech
Art Curation
Brand Activation
Digital Content
Video Assets
Commissioned by Chevron to create a mesmerizing artwork in their new HQ, we built a custom AI model and trained it to understand the local natural surroundings by seeding it with landscape photos shot at dawn, midday, and dusk. Over time, the model learned to recognize the local palettes, flora, and topographies of its environment. Today, our little engine dreams new undulating scapes in real time, abstractly reflecting the actual landscape and time of day outside the window where the piece lives. Also, every pixel particle is a cube whose facets hold portraits of people who work in this space. Because why not create even more moments of wonder?
.jpg)
The video installation is housed on a 30-foot curved video wall. We wanted to envision a non-literal landscape, celebrate the people of Chevron by focusing on 'people energy,' and ensure it would be innovative and mesmerizing.
With these guidelines, we imagined an abstracted landscape that celebrates Chevron's people and showcases true innovation."
Teaming with the company historian and perusing the archive and symbology from the company's work above and below ground, we uncovered rich artifacts, like topographical and seismic maps as well as hundreds of portraits of Chevron employees.
Using those portraits, we created a particle system--a collection of tiny cubes, each facet bearing the face of a Chevron person--and used those as the pixels of the piece--embedding the people of Chevron in the DNA of the piece.