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BRICKS
EMBARCADERO
PLAZA
Strategy
Concept Architecture
Art Curation
Video Assets
LMNL was commissioned to imagine a new experience for the Embarcadero Plaza in downtown San Francisco. With immersive 3D visualization, we used hyper-detailed photogrammetry of the city to translate demographic data into a legible story. Then we dove deep into the possibilities for the storied plaza. Our multi-use solution is flexible and practical. Utilizing shipping containers as modular building blocks, we designed infrastructure for a mixed use program of retail, F+B, public art, live performance, public events, and an app for wayfinding and transaction.
Currently, the concept is being phased starting with a pop-up experience that will evolve into a full program with permanent infrastructure.
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